At ERIBÉ, we love seeing our knitwear come to life in the hands of creative minds who understand both craftsmanship and personal style. That’s why we were delighted to gift pieces to Graham St. Fashion, the beautifully curated platform created by stylist Hannah MacLeod and inspired by her work with women across ages and stages of life.
Hannah has spent over a decade as a professional stylist, and much of her work is driven by a mission to bridge fashion’s generational gap. As she explains, the fashion industry often overlooks women over 30, focusing instead on youth-centric imagery. Graham St. challenges this, celebrating style as something universal - shapeable at any age, rooted in confidence, curiosity, and joy.
In November of 2025 Hannah and her mum selected styles from our iconic Alpine and Kinross collections to style their way and showcase our favourite Fairisle designs combined with their impeccable, effortless style.
They spoke beautifully about Fairisle’s origins on the remote island of the same name in the Shetland, and their joyful experience of styling ERIBÉ knitwear - something we’re always proud to see.
One point they raised really resonated: the common worry that Fairisle can be itchy. It’s a fair concern - and one of the reasons we’re so particular about our yarn choices. They mentioned being genuinely surprised by how soft their ERIBÉ knit felt, even double-checking the label to confirm it was wool. It is indeed 100% superfine merino lambswool, chosen specifically so it can be worn comfortably against the skin. No strategic layering required.
What we also loved was their take on styling. Fairisle’s mix of colours does a lot of the heavy lifting - pulling outfits together, breaking up blocks of colour, and adding interest without trying too hard. It’s exactly how we hope our knitwear will be worn: useful, versatile, and quietly expressive. For reference, both knits featured were worn in a size medium.
The rest of the outfit was just as thoughtfully put together. They highlighted a wool and cashmere jacket worn with a matching wrap - elegant, practical, and ideal for our famously unpredictable UK weather. Secured with a brooch, it felt both functional and timeless.
There was also a nod to great denim - high-waisted, wide-leg jeans that sit perfectly in that tricky smart-casual space. Even with a small heel, the length was intentionally long, adding to the overall elegance of the look.
Layering continued with a reversible waxed cotton gilet, something we’re big fans of at this time of year. Two looks in one, added texture, and just the right amount of practicality.
A classic navy wool coat rounded things off - simple, beautifully cut, and the kind of piece that’s built to last. And finally, cream denim made an appearance, proving that winter wardrobes don’t need to be all dark tones. Ecru brings light, balance, and a little quiet confidence - though, as noted, best kept away from sticky fingers.
We loved reading this not just because ERIBÉ was featured, but because it captured exactly how we think about dressing: considered, comfortable, and grounded in pieces that earn their place over time. Fairisle isn’t just a winter pattern - it’s a feeling. And we’re very glad to see it worn so well.
Learn more about Graham St. Fashion
